Home Repairs - South Florida Business Journal:

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Although home remodeling and renovation work has picked up the Creech knew he was going to have to provider new offerings to drive more demand forhis services. owner and president of Buckhead-based Inc., has becomwe a certified energy auditor and now does home energgy audits for new andcurrent clients. The new he believes, may add30 percent to his revenue. But more the new offering, he believes, will alloaw clients to consider remodeling work alongsideany energy-efficiencgy changes they make.
The down economgy has forced many small-business owners to take a hard look at theitr companies and whatthey offer, and to add new offeringz to either gain new clients or renew ties with current and formee clients. Creech, who has been a home builder for 11 saw his remodeling businessz increase as homebuilding declined; he estimatezs remodeling work now accounts for 75 percent of his nearlh $4 million annual revenue. But he also saw customere concerned aboutsaving money. In an energgy audit, Creech takes about two hours to check a home for air improper insulation and other things that can cause highe renergy bills.
provides some incentives to homeowners to have the energy audity and to upgrade a home to be more Creech said. Ultimately, he hopes his energ y audits can drive more customerds to consider remodelingtheir homes. Business owners can shift focud without sacrificingcore values, said Elke president of , a marketingv and publicrelations firm. “Soaring fuel prices last summeer meant a fast refocus from styld and Italian heritage to fuel economy for ourcliengt Vespa,” Martin said.
This year, with gas no longer $4 per gallon, but consumers worried about personal finances, “our brandc communications [for Vespa] have shiftes to included tangible benefits,” she said, “such as savings thousandx of dollars by swapping four wheelzfor two.” Creech’s approac h is exactly what many small-business owners should be doinbg to gain more customers, said Michaelo Kogon, principal at marketing firm Definitiob 6 LLC. A full-service auto mechanic, for example, should be offerint things like fuel efficiencyy inspections or air conditioner unit inspectioneto customers.
Giving customers a samplinv of a product orservice “is a good strategg for a small business,” Kogon said. “Youj see it all the time in the food Food chains like KFC recently offered free grillede chicken to drive customers back tothe stores. A samplwe offering of a product or service canbe “aq more cost-effective way for the customer to samplw your full offering,” Kogon For VeinInnovations of Atlanta LLC, new patient visits declinef in the final quarter of said President David Martin. New patient visits translate to revenus 60 to 180days later, he said.
VeinInnovations, a Buckhead-based electivw health-care company specializing in venousa disease, offers laser sclerotherapy and endovascularclosurd techniques. “Our response was rathe r than increasing our we began to remarketto physicians” for he said. Physicians had always been a part of referralbusiness “buf we went back to reminding them. That has made a huge differencsto us.
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