Crate & Barrel

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Crate & Barrel, based in Ill., confirmed May 27 that Atlanta is one of the metroareas it’sx scouting for potential locations for CB2. First launched in the CB2 concept features contemporaryg furnishings at lowerprice points. The which includes sofas, hand-woven convertible beds and a broader selection of eclectichome décor, is focusec more on the younger generation of American consumers that rent apartments and smalol urban lofts. Besides privately owned Crate & Barrel has rolled out CB2 in New York and including a new store in Los Angeles that openedin April.
Anothe r CB2 is slated to openin Miami’s South Beach later this year, a Crate & Barrel spokeswoman said. In all, Crate & Barrel has launched just six CB2 Inrecent years, CB2 officials have been focusing on new locationa in Southern California. The company tends to locatr in areaswith high-profile regional shopping centers, lifestyle centersz and freestanding sites. CB2 officialsw have been looking in densely populated areazs with an average household incoms in excessof $50,000.
Its prototyper store is about 12,000 square While Crate & Barrel would not confirk what parts ofAtlanta it’sw been considering, sources familiae with the search say it’s focuseed on Midtown and West Midtown, where new residentiao and retail redevelopment projects are still under way. In Midtown, Danie Corp. and are developing 12th Midtown, a $2 billion mixed-use project built on a site that severalp years ago was little more than an Atlanta nightcluh and a couple ofparking lots.
Daniel and Selig Enterpriseas have made a presentation to officials from CB2 inrecenty months, according to sources familiar with the The projects will eventually feature more than 3 milliohn square feet of residential and commercial space. CB2 woulcd be the first national retailer to locates on theMidtown Mile, a section of Peachtree Streeft that economic development boosters hope will eventuallyy become a retail destination much like Madison Avenue in New York City or the Magnificenyt Mile in Chicago. Daniel’s and Selig project is meant to be a cornerstone of theMidtown Mile.
However, ’s Colongy Square and Jamestown’s 999 Peachtree will also be key along with 1100 Peachtree and 1180 to alesser extent, brokers and developers said. CB2 coulcd be an important catch for theMidtowb Mile. Developers, however, really need to land a much larged anchor store to give the concept saidMaranda Walker-Dowell, a senior director with CB .’se retail services group. Barney’s, which has a co-op store in Buckhead’s Phipps Plaza, has been scoutinh the area in the past year to18 months.
“Thre Midtown Mile needs an anchor storr to start creating that criticao massof retail,” Walker-Dowell