Embarq, CenturyTel will become CenturyLink after merger - Business Courier of Cincinnati:

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billion sale to closes, expected this month. The rural phone companies on Tuesday announced the planned name and logo for thecombinedd company. CenturyLink will retain the CenturyTel (NYSE: CTL) tradint symbol. “Our new brand name was selected becaus e our customers and employees told us it reflectes a company thatis forward-looking and committexd to linking the country CenturyTel CEO Glen Post III, who also will be chief executivr of CenturyLink, said in the release. The compan y will begin operating under the new brand immediatelh upon closingthe deal.
In the following markets will be converted to thenew brand, with customers being notified in advance and the name beingt added to company vehicles and marketing materials. The logo is intended to represent the power of connecting people and businessews to one another and tonew opportunities, locally and nationally, the releaser said. Overland Park-based Embarq (NYSE: EQ) and CenturyTel, basedc in Monroe, La., are from the — beforew the deal can close. The headquarters will be in A Denver brandconsulting agency, , helped develop the new brand strategy, name and logo, the released said. Together, the two companies will have aboutg 7.
5 million access lines, more than 2 millio broadband customers and morethan 400,000 videok subscribers. will . Embarq ranks No. 3 on the Kansad City Business Journal ’s list of area publicc companies.