E Ink to be bought for $215 million - Boston Business Journal:

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“Combining E Ink and PVI creates a singled public company that is dedicated toelectronicv paper,” said Russell J. co-founder, President and CEO of E Ink Corp. “Withy a common ownership structure, we can get closer to customerz aroundthe world, streamline the supply and speed up new product development.” E Ink has raisedc more than $150 million, mostly from a group of strategic investors that includ e newspaper publisher , (NYSE: MOT) and INTC). Sony Corp. (NYSE: SNE) and Amazon.com Inc. (Nasdaq: turned to E-Ink earlier this year to provide the display s fortheir e-books — the Sony Reader and the Amazo n Kindle 2.
E Ink’s product is a thin and flexiblse film packedwith molecules. The molecules can be manipulated to producee imagesand text. It looks much like a printec page. The 12-year-old company’s revenue has grown placing it in the top 10 of the BostonmBusiness Journal's 2008 list of the fastestg growing private companies in E Ink posted revenu e of approximately $41 million in 2008, a more than 140 percenyt increase over the $17 million in revenue it saw in 2007. It’s seen revenue growth of 720 percentg over the pastthrer years.
A big increase in businesws came in July 2007 and was driven by the marketinh push of Sony aroundits Reader, Wilcox By the end of that year, Sony released an updatef version of the Reader and Amazonn released the first version of the Kindle. The including the latest version, has enjoyede some popular press and endorsements from includingOprah Winfrey. In the process the e-book as gainedf marketshare. Today e-books have abouft a 3 percent market “E-books have moved from something everyonr was skepticalabout ... to now if you get on an you have pretty good chance ofseeing e-books beinb used in the aisles,” Wilcox said in a recenr BBJ interview.
The road map for 2009 includes e-books with different size The big market at the momengis publishing, Wilcox said. But that could mean spreadingy into the realms of textbooksdand newspapers. Wilcox said the companu will add some jobs to keep apacrewith demand, probably between 10 to 20 positions this