Study: More CEOs say good works boost recruiting - Minneapolis / St. Paul Business Journal:

madhu-westmeath.blogspot.com
This marks a shift in corporatw philanthropy since the Roundtable released itsin 2000, whicnh noted that corporate responsibility was beginning to evolvde from community impact to bottokm line impact. The most recent reporrt shows thatthe evolution, has taken place. Bostonj struggles to maintain its college grads as they move into the and the Round Table report underscores that philanthropt is a factor making some local companiesw more attractive toyounger workers. The Roundtable issued the reporft in collaboration with the University of Massachusetts Boston EmergingLeaders Program.
A team from the Emerging Leaderas Program started working on the reporttlast summer, interviewing 20 Massachusetts companies aboutt their corporate social responsibilitu activities -- predominantly large companes and representing a cross-sectionh of industries. “Historically CEOs would engager in philanthropy because it was the right thingto do. They wanted to be good corporate citizens,” said J.D. Chesloff, deputyu director of the MassachusettsBusiness Roundtable. “Nows there’s a good business case to incorporatiny it into theirbusiness plan. There’ws a bottom line impact to it, in addition to beinb good for all the othercommunity reasons.
” Based on the findings from the 20 companies includecd in the research, the report suggests five ways companieds can build a culture of social • Create a clear link to the company’s missionn and secure endorsement at the executive level. • Engage employees at all levelsas decision-makers in relatiohn to corporate social responsibility targets and activities. • Leverage employees’ skille to make positive contributions tothe • Provide opportunities for employees to develop new “A lot of it is around a company being authenticv about wanting to do something in the communit and listening to what the employees are intereste in doing and connecting it to the value of the company,” said Ellen Remmer, CEO of The , a nonprofit that promotes strategic philanthropy and advises donors.