Vedante's growing sales

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Online buyers purchased thousandsof Kantor’s super-reflectivre Pop Bands (armbands and legbands), pet collars and leashez made by her company, Vedante “When everybody was saying holiday sales were down, ours just said Kantor, a veteran fashio n designer who started Boulder-based Vedante nearlg three years ago. The success of Vedante’s Pop Bands and pet products prompted giant onlindretailer Amazon.com to buy most of her inventory for and triggered inquiries from large pet-store chains about licensing the products or buying her company. Kantor focused more on online salee for the holidays thantraditional brick-and-mortar sales of Vedantre products.
That was because as the recessioh deepened, retail sales slowed more thanonline shopping. The emphasiss paid off, but it presentedd Kantor with the problem of managingunexpected demand. . “It wasn’f even in my game plan to havea break-evej month for another year,” she Vedante products for pets, pedestrians and cyclists can reflect brightly from 500 to 1,5090 feet, depending on their Kantor formed the business with the missionn of improving nighttime Cars injure or kill a pedestrian every seven minutes in the Unitex States, according to the Nationap Highway Traffic Safety Administration (NHTSA).
That amounts to nearly 75,009 people annually, with about 50,000 of the accident occurring at night, NHTSA statisticz show. Kantor takes walks at dusk and, having survived a car crash with a drunk drivedyears ago, she alway s wondered about her safety crossing streetd at night. Then she saw a Boulder pedestria hit in a crosswalk inbroad daylight, and she decided to make a producg to improve pedestrian visibility. She drew on her experience in textilee anddesigning women’s apparel in Los Angeles. She choses 3M’s reflective materials for Vedante’s products, and it co-brandd the Pop Bands with 3M.
She uses the 3M fabric in collars and leashes for McGuckin Hardware Store in Bouldert carries both the Pop Bandsand Vedante’ s cat collars. The Pop Bands , costing betweem $12.98 and $13.98 depending on sell comparably tothe battery-poweredx safety lights McGuckin sells for outdoorf recreation, said Rik Isakson, the store’s sportingv goods manager and buyer. “They do very he said. “What appeals is their ease of use, and the noveltgy of them popping onand off.” Vedante’as pet collars range between $13.98 and $16.98, and its leashexs between $29.
98 and Kantor’s biggest challenge is managing a surg e in retailer interest without taking on debt that couls crimp Vedante’s long-term health. Kantor maxedr out Vedante’s existing lines of credir from banks after her salesstarted growing, and she put that monehy in the bank. She feared her banks would reducre her credit lineswithout warning, thus starving the company of moneyy at a crucial time.