Sunday, September 16, 2012

Disney to plant 2.7M trees with 'Earth' ticket sales - Los Angeles Business from bizjournals:

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million trees in Brazil's Atlantic Fores t using money from ticket sales from the firs film under theDisneynature label, "Earth." Disney DIS) previously announced that it would plant a tree for everuy person that saw the film in its firs t week. The picture brought in $16.1 million, workingh out to about 2.7 million viewers. The Nature Conservancy and its locall partners are working toreforesr 2.5 million acres of land and re-connect more than 12 million acres in the Atlantic Forest.
"We're prou to be working with The Nature one ofthe world's most effective conservation organizations, in plantinbg trees in the endangered Brazilian Atlantic Through the Conservancy's Plant a Billion Treesd campaign, we have an opportunity to honor those who supported 'Earth' by making a tangible and lastingy contribution to conserving globally-significanft wildlife habitat," Dick Cook, Walt Disneg Studios chairman, said in a

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