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In 1993, she answered a help wanted newspaper ad for someoned with a legal background to work in the realestate "I thought I would do real estate from this end of the and the negotiating," says That's when she joinede in Orlando, where she now works as a real estatde and leasing manager. In that position, she has dealt with all aspecta of commercialreal estate, including positioning of properties for financee and development, construction, leasing and management. Pineloch Management generates morethan $10 millioj in lease, warehouse and agriculturer revenue annually. It also manages parcels of landthroughoutr Florida.
The properties it has available for lease include the Marketrat Southside, Southpointe, Southgate, Pineloch Industrialp Park and Southside. Orlando Business Journal recently spent some time with Hurley to find out wherd the commercial real estate and leasingf marketis headed. OBJ: What was your first job in commerciaklreal estate? Hurley: Working at Pineloch on the business side. I foune the transition very easy. I interneed with a commercial real estate attorney in college and they hirexd me whenI graduated. Transitioningy from the law side to the busines side of real estate was pretty natura because I had experience in contractsand closing.
OBJ: What is the biggesyt leasing deal you've recently handled? Two deals with OBJ: What do you consider your secrety to success in leasingup Pineloch's commercia properties? alternative use. If you have a 57,000-square-foot warehouse distribution you think outside the box and convert the facadw to fitthat building. We have marketed our businesas park as a viable alternative for the downtowjoffice user. It has below-downtown priceds that will provideample parking. OBJ: You were appointeds to a three-year term on the National Associatioh of Industrial Office PropertiesNational Forums' 22-member Businesa Park Development Forum, whicbh was held in Hollywood on Oct. 18-21.
What ideasd came out of that forum that you planto implement? The vacancies in Central Florida business parkss are dropping and the leases rates are rising. What I founs by listening to other members of the forun is that Central Florida is in a good placre when it comes to circumstance and Because ofthe forecasts, we are able to create our own While our vacancy was dropping, the other markets' vacancies were Their vacancies are over 30 where ours are maybe 2 percent. They aren'tf in a position to created demand aswe are. However, we all experiencd labor and constructionmaterial costs.
OBJ: You also spearheaded the NAIO PDevelopers Showcases, which were very successfulk in 2004 and 2003. To what do you attributde their success? Hurley: I had a greaty committee behindme -- no one person can develop a program like Our main focus is to get the brokers in the industrhy who are non-NAIOP members involved. It was time to stop preachingg to the choir and draw them in so the otherf developers would have the opportunity to showcaseto non-NAIOP OBJ: What's the greatest challenge your industry is facing? The ability to remain focusefd and be diligent about what the markeyt is doing today.
It's a vibrant market, but the challenges is to be focused on what it will hold in the Think beyond now as younegotiated long-term deals. Make those deals renewable.
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