Target relaunches its store brand, called 'up and up' - Portland Business Journal:

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The Minneapolis-based retail giant, which has 18 store in Oregon, said Thursdayu that it’s rebranded its core commoditiesxline — a product category that includees everyday items such as baby sunscreen, dryer sheets and plastic containers — under the name “u p & up.” The relaunch includes new packaginv that replaces the traditional bullseye logo with colorfu arrows and the new name. Target TGT) has been phasing in “ul & up” products into its stores since March. By the end of Target will be selling more than800 “up up” products in its stores.
Target claimsw the brand is equal in quality to nationalbrands — it hired a third-partt testing firm to back up its claima — but at a loweer price, offering a savings of 30 percent on Store brands are also on the upswing they’re generally more profitable than name-brands for the and market researchers say that consumeres are increasingly buying in-house brands to save Earlier this year, Target rival Wal-Mart Storea Inc. relaunched its own private brand, called Great Value.